How to rank higher on Google: 11 Effective Strategies for 2025

27 jun 2025 How to rank higher on Google: 11 Effective Strategies for 2025

Combine that with mixing up your anchor text for links ALOT and you should be on the right path. You benefit more by only having your keyword in the URL OR Title and leaving it out of the H1/H2/Alt Image and using related keywords or synonyms. One thing I would keep in mind for beginners is onpage factors are a little tricky now in my opinion and have changed in the past year. I noticed some of my local domains are coming back to page 1 or 2 (citydivorcelawyers.com, etc), seems Google is favoring the local domains. All of this translates into more free traffic and eventually growth in my business. A page that talks about “how to blog” is more likely to rank above a site that talks about “bass fishing tips”, for the query “how to blog”.

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Technical SEO ensures that search engines can easily crawl and index your website. Check for broken links, as these can hinder indexing and negatively impact your domain authority. Regularly SEO Anomaly audit your site to fix any technical issues that may arise. Tracking your keyword positions over time is crucial for assessing the effectiveness of your SEO strategy. Regularly monitor changes in keyword rankings to see if your efforts translate into improved visibility. Tools like Serpple make it easy to keep tabs on your keyword metrics without overwhelming costs.

Target the right keywords

You can also choose how long your ranking tracking is updated with a 1 day, 3 days, or weekly period. Upon creating your account, you will need to create a project with your website before you can track your keyword performance. The Competitors section gives an overview of the website’s primary search competitors’ performance.

Those curious can learn more by reading the original PageRank research paper and patent. How PageRank works has evolved a lot since then, and it continues to be part of our core ranking systems. We have various “query deserves freshness” systems designed to show fresher content for queries where it would be expected. For example, if someone is searching about a movie that’s just been released, they probably want recent reviews rather than older articles from when production began. For another example, ordinarily a search for “earthquake” might bring back material about preparation and resources. However, if an earthquake happened recently, then news articles and fresher content might appear.

Exploring Add-ons and Scripts for Advanced Ranking

I’ve been social with others in my industry; I’ve reached out by email, commented on other blogs (not for links, but to interact), joined forums, and more. This has lead to relationships – which eventually lead to links. But I have never linked to NichePursuits.com via article directories, Fiverr gigs, etc. For authority sites, I would never recommend those “manual” tactics.

The more “votes” or links that a site gets, the higher it is likely to rank. So, be sure to at least mention the keyword you are trying to rank for in Google in your article. Combining functions allows for much greater flexibility and opens up possibilities for creative ranking solutions tailored to your specific needs. While the RANK function is great for straightforward scenarios, sometimes you need something more customized. Google Sheets offers a range of functions that can be combined for unique ranking situations.

• I recommend mastering one traffic source and then moving on to another when you have time.
• Focus on improving keywords that are ranking in positions five through 15 (where you’re teetering at the bottom of Page 1 or top of Page 2 on Google).
• The higher your position, the more likely people will visit your website.
• This is a special kind of organic result that contains a larger excerpt from your page.

This allows you to monitor organic traffic and assess how well your site is performing against others in your niche. But if you focus on the steps outlined in this blog post, you’ll see an increase in traffic to your website and you too can rank on the first page of Google search results. Ranking #1 on Google requires a strategic approach, including keyword research, high-quality content creation, building authoritative backlinks, and optimizing on-page SEO elements.

Second, I looked at what was already ranking on the first page. Thanks largely to RankBrain, Google can figure out if your site is a good fit for a specific keyword. It’ll provide you with an overview of your top pages to optimize. And give you insights into your potential traffic gains if you make the right changes. Obviously, there are times when long-form content doesn’t make sense (like for an ecommerce category page).